Website personalization is increasingly vital in eCommerce marketing if you want your website (and by extension, your products and services) to be taken seriously.
Fully 84% of today's customers expect some level of personalized treatment when they engage with your company online. Online users are also 2.1 times more likely to respond to a personalized offer than a generic one.
If you're just getting started with website personalization, you're making the move just in time. Maybe you've been hesitant up till now because personalized marketing sounds complicated, and you already have so much on your plate.
We won't lie: It's not always simple.
But you can start small and then build as you go. As you see the inevitable increases in customer engagement and higher conversions, you'll be encouraged to widen and deepen your personalization strategy.
Let's look at the beginning process, step by step.