We've all had the experience of walking the aisles of a supermarket looking for that one unusual item.
Where, we wonder, could they possibly be hiding the mango chutney?
In our search, we walk right past the rice and the chips and the tomatoes that are also on our shopping list. Then... sigh... we have to double back to find them as well.
All too often, that's the experience of navigating an eCommerce website.
What if, instead, you walked into the supermarket and found most items on your regular shopping list easily, just waiting for you, right next to the shopping carts?
And when you mentioned mango chutney, someone went racing to find it, dropping it right into your cart for you.
Wouldn't you shop at that supermarket forever ?
That's the experience your consumers enjoy when you take the time to personalize your website.
Let's look at how your website can provide connection, instead of frustration.