Website personalization has become a serious game changer in both B2C and B2B eCommerce. It all started with those first few recommendations on Amazon some 20 years ago — "You bought this, so take a look, you might also like this!"
Personalized product recommendations are now standard in B2C eCommerce. But how does website personalization affect the B2B world, where purchases are often only made after lengthy consideration, rather than on impulse?
It's time to look at the B2B homepage.
The goal of your homepage is to encourage visitors to click through to discover more on your site. To get that response, your visitors need to see something that intrigues them, or answers a question they already have.
By providing personalized content on your homepage, you send the message that you're the right company to solve your visitors' problem. It's natural for them to click deeper into your site once they see that.
So how do you decide what to personalize your homepage?