How Maxy Media Uses monday.com

From campaign management to content production workflow, media buying, approval and compliance processes, staffing, hiring, and recruiting, Maxy Media uses monday.com for nearly every facet of its internal operations. A Work OS platform allows them to build on a single workspace to create customized processes for different departments and teams.

Monday.com has allowed them to magnify their advertising presence on TikTok, where they use monday.com's suite of features to power the creation of their highly successful ads. TikTok is a more fast-paced social media environment than Facebook, where Maxy had delivered most of its advertising work before.

According to Maxy Media's COO, TikTok requires at least 66% more content production to meet highly specific audience targeting criteria for effective ads. And with multiple video versions and pieces of copy needed for each ad campaign, it can be difficult to track all the moving parts without an organizational platform like monday.com.

Thriving Through Organization

The ability to organize and categorize projects is one of monday.com's most valuable features for Maxy Media, which had previously tracked work manually across various messaging platforms. This often led to confusion between team members about which projects were underway and which still required attention or completion.

However, with the monday.com Work OS's customizable columns and boards, Maxy Media has established a clear structure for every project and streamlined their workflow from the initial brainstorming process through the final stages of delivery.

With monday.com, Maxy Media could automate the payment process for contractors by creating a simple workflow that notifies contractors of payments, sends emails to accounting when payments are due, and auto-generates invoices for clients upon project completion.

They also use monday.com to manage the content flow between their editorial staff and contractors through an automated approval process. It ensures all content is consistent with Maxy Media's standards before publishing it to their network of media outlets. That's helped them maintain high-quality content while reducing their workloads across multiple teams.

Analyzing Maxy Media's Costs From Using monday.com

Maxy Media's transition over to monday.com was smooth, though naturally it took some time to learn how to get the most out of the platform.

Software Licensing Costs

They began with a monday.com enterprise software license for 35 employees. Even though they're a smaller company, they chose the enterprise level to take full advantage of monday.com's suite of automations, such as the ability to add tasks automatically, adjust statuses, or send notifications based on changes made in another column.

Beyond the initial purchase and setup, Maxy Media also hired a team of software developers to help generate APIs and workflows customized precisely to their agency needs.

Their total 3-year licensing costs $65,081.

Deployment and Administration Costs

Maxy Media's technical team members have an average annual salary of $121,500. Based on the company's three-year implementation, with allowance made for multiple 10-hour videotaped training sessions, the total cost of deployment and administration came out to $16,867.

Support and Training Costs

Maxy Media's employees each received training on the monday.com platform. At an average base salary per employee of $94,500, over a three-year implementation period, this came out to $134,412.

Analyzing Maxy Media's Benefits From Using Monday.com

For an agency like Maxy Media, productivity inevitably means more revenue. It means more ads generated and more clients served.

Monday.com has helped Maxy Media become more efficient than ever by providing visibility into every aspect of their client's campaigns and real-time access to important documents, images, and client feedback, all while keeping everyone on the same page.

The results speak for themselves. Maxy Media generated $408,240 in additional revenue from digital content creation alone.

Peak Productivity

Today, the agency's media buyers can quickly communicate their campaign goals on the monday.com platform. Other team members then use them to produce media kits that outline campaigns' specifications and goals to clients. The monday.com platform brings efficiency and clarity to Maxy Media's workflow by streamlining communication between team members and encouraging collaboration across departments through shared workflows.

And they've gone from managing a previous 10 to 15 ads per day to as many as 50 or more.

Every client on Maxy Media's roster has their own monday.com board, where the team tracks all of the tasks they are doing for each client, as well as images and documents. Each task is assigned to a specific team member with a due date and priority level. Clients can have real-time access to information about their projects by being invited privately as monday.com Guest users on the platform.

The great thing about monday.com is that it allows team members to update each other in real-time about any changes or progress to a project. This allows for quick communication and easy tracking of changes so that nothing falls through the cracks, which can happen with older methods (like those annoying spreadsheets).

The result after three years of using monday.com at Maxy Media? A present value (PV) of $330,636.