If you already have a profitable store on the WooCommerce platform, you know you're working with the most popular eCommerce platform out there, whether you're a B2B or B2C company. You're enjoying its affordable maintenance and its reliable performance.
Your products are no doubt selling without a lot of hassle on your end.
But are you really reaping all the potential benefits from your eCommerce efforts that you could?
We agree that WooCommerce is a great platform — That's why we often recommend it. And it handles the operational side of your transactions beautifully. Among its many advantages are all of the plugins that are available to support it and extend your eCommerce sales and marketing functionality.
Tools are awesome, and it's tempting to think that if you install the latest WooCommerce plugin, you'll magically make more money.
Yet WooCommerce and all its various SaaS tools and extensions can't do the most critical things that lead to serious improvements in your sales conversions or average customer order value. That's because:
- Plugins can't develop marketing strategy for you.
- Plugins can't execute that marketing strategy.
- Plugins can't decide what content you most need to attract customers and make your products shine.
- Plugins certainly can't create that content for you.
- Plugins won't help you make important decisions about how to segment your audience, or when to trigger emails to reach each segment most effectively.
Think of WooCommerce as a hammer and the various marketing and sales plugins as nails. If you have those in hand, you're ready to accomplish a lot — Those are some pretty versatile and powerful tools, after all. And if your goal is put together something simple, hey, you might be all set.
But what if you have larger goals? Then you're going to need some more sophisticated tools.
That hammer and nails are still absolutely necessary — but they're no longer enough to accomplish what you want to create. They need to be paired up with experience and talent, someone who knows how to use those tools to maximum effect for your store.
That's where we come in.
We're ready to help you design, plan and implement the winning marketing strategy that makes full use of the tools you already have.
And then we'll provide the missing pieces that give you an edge in the marketplace.
Contact us today or keep reading to learn more about how we can take your WooCommerce store to the next level.
Developing Marketing Strategy for Your WooCommerce Store
Just because you have the tools doesn't mean you've got a winning strategy in place for using them. As your web partner, we can help you improve your existing marketing strategy or develop the strategy and tactics you need from scratch.
We'll start with your goals, whether you're looking to expand into a new marketplace or launch a new market, and we'll help you break those goals down into quantifiable steps that let you measure your success.
Next, we'll dive into analyzing your existing store, and we'll help you define your target market with all the precision and detail you need. We help you truly understand where your target audience resides, how to reach them, and what their customer journey looks like.
Armed with that knowledge, we'll help you optimize your online eCommerce marketing and sales strategies in your WooCommerce store, turning more of your website visitors and leads into paying customers.