You're a B2B company whose eCommerce product catalog is complex.

Complex eCommerce webpageEach of your product pages is filled with detailed information, from multiple sources.

Detailed specs.

Safety regs. Compliance standards.

Images, attachments and rich media.

Perhaps your products are configurable, or sold in kits and bundles. Your customers need much more from your eCommerce store than just point-and-click.

And if one specification changes on one product, you might have dozens of pages and sales channels that have to be updated.


Once, this meant pulling an employee off more productive tasks to update your eCommerce site (or staying late yourself to get the job done), just to make sure site visitors don't see misleading info on your pages.

But not any longer, thanks to Product Information Management, or PIM.


What is Product Information Management?

PIM doesn't replace your Enterprise Resource Planning (ERP) or Product Lifecycle Management (PLM) tools. Instead, it supplements them. PIM handles all the extensive and intertwined product data that ERP, PLM and your eCommerce platform simply aren't designed to handle in a streamlined, coordinated way.

Think of all that product information that you have to deal with: Different manufacturers, different suppliers, different part numbers.

Now imagine it all gathered into one data hub, easily accessible, and always updated across every channel.

We call this a Single Source of Truth for your product data.

With your eCommerce PIM system, you can aggregate all this data, no matter the source or format. You can make the data you need easy to identify and find.

And you can publish it quickly on your own B2B eCommerce website, right where your customers and employees can find what they need.


PIM Product Information Management Diagram


Why Do You Need PIM?

Maybe you're thinking, "I have a robust eCommerce platform. I have a good ERP system. Why do I need PIM as well?"

Here are some data issues that PIM can solve. Recognize any of these problems?

  • You're having a tough time managing SKUs. You have a lot of product data to handle. If you fall behind, you're also going to fall behind with your customers. And don't even think about what happens when you expand your product inventory.
  • Your SEO numbers don't look good. If your eCommerce pages are packed with irrelevant or outdated product data, it's messing up your SEO output, which in turn is going to drop your website ranking. And no one wants that.
  • You have conflicting product info, and you're not sure which info is correct. Maybe all your sales people have spreadsheets with detailed specs and pricing info. But what happens when some of them update their spreadsheets and some don't? With a PIM, you always have the master data set right at hand, and it's easy for sales to stay up to date.
  • Your info is in different formats. Maybe you have product SKUs stored in an electronic spreadsheets. Plus UPCs stored on your eCommerce page. Maybe even ISBNs written on old-school paper files. Will every employee realize when different codes refer to the same product? What will they miss when they can't find the information they need?
  • Your customers are getting inaccurate orders. Are your returns and complaint numbers going up? That can happen when a SKU is inaccurate or missing. With PIM, your customers get what they order.
  • Your newest products aren't on your website. If your real product shelves are filled with products that aren't on your website's virtual shelves, then you're losing money. Adding all those specs, prices, SKUs, descriptions, and images everywhere online takes forever — until you introduce a PIM into the equation.
  • You know you have the information you need. You just can't find it. Maybe some of your employees know how to find some details, and others are experts on other products. Yet no one seems to be able to find the facts and details you need. At least not in time to make the sale.

If any of these situations sounds familiar, perhaps it's time for PIM. Keep reading.


How PIM Improves Your Customer Experience

PIM B2B eCommerce icon

When you employ a PIM system, your time to market decreases, meaning you can get your products in customers' hands in record time.

Every element of your product records and processes is faster and easier to manage. New products hit the marketplace faster as well.

Your customers can access all the product information they need as they surf through your site, with confident assurance that the information is correct and up to date. 

Nowadays, even motivated B2B customers will click away and leave if they don't find what they're looking for quickly and easily.

Having all the relevant product data online, easy to access, fully detailed and consistent across all of your selling channels is vital.

Your PIM system also smooths out your customer service. When your salespeople and customer service reps interact with customers, they'll have all the information at hand to answer questions or recommend the right products.

That means less chance of a miscommunication. Less obstacles to buying. Less reason to go to one of your competitors.

If your B2B eCommerce customers don't get the right product the first time, they're likely to go elsewhere.

After all, they have business to conduct as well, and if you can't deliver, they can't deliver.

The improved quality of data that you get with PIM means you deliver the most up-to-date information and the right product, everywhere, every time.

And that makes for happier, more loyal customers.

What Else Can PIM Do for Your eCommerce Business?

Implementing a robust PIM can revolutionize your eCommerce presence, your internal workflows and most importantly, your customer experience.

Let's take a look at what else PIM can do for you.


PIM Boosts Your Search Results

SEO Ranking icon

Organic search is the way to go if you want to be seen without constantly throwing money at Google Adwords.

PIM aggregates your information and provides relevant content that updates more frequently than you could achieve manually.

That helps move you up in search rankings and expands your online presence.


PIM Gives Your Customers What They Want

Customer finding right product icon

Your B2B customers know what they want. And with PIM, you can deliver.

Data-driven algorithms can help you you personalize product recommendations and provide exactly what's needed.

The result for you? Fewer product returns to deal with, stronger customer loyalty, and more positive public customer feedback. All of which drive increased revenue and repeat sales.


PIM Keeps All Your Information Together

PIM keeps everything together icon

SKUs. Product descriptions. Safety information. Product media and attachments.

Everything your employees need. Everything your customers and clients want to know.

All of it easy to find at any time, anywhere your business is online.


PIM Makes Updating Ultra Easy

PIM updates icon

Your PIM system updates across your entire eCommerce site (or sites) automatically and easily.

Need to change a price? You only have to change it once, and that change flows right through all the connected data. Your website, your online catalog, everything.


Cross sell icon

PIM Helps You Upsell and Cross-Sell More Easily

Because you have all that data at your fingertips, interconnections between products becomes a breeze.

In fact, research shows that fully 44% of businesses using PIM enjoy increased upsell and cross-sell numbers.

Implementing PIM in Your B2B Business

Is your website an island, cut off from all the other critical systems and processes in your business?

It doesn't have to be that way.

Your website can - and should - do more.

Because at Polished Geek, we believe your website should work harder than you do.

Our eCommerce experts are ready to make your B2B business rise to the top by implementing PIM (also sometimes called Product Content Management (PCM) or Product Data Management, if you prefer).


Here's a simple example of a PIM in action:

Let's say you want to change a product photo. Instantly, that photo is changed across your entire website, in your PDF catalog, everywhere it appears.

Same thing if you have to change prices, product download media files, or other linked product data.

No more worries that a customer will somehow see an old price (which you'd probably feel obligated to honor).

Need to change some specs? No problem. All the moving parts fall neatly into place and keep humming, and all you did was make one simple change in your centralized Product Information Management system.


At Polished Geek, we've delivered custom development of B2B eCommerce websites since 2009.

So no matter how complex your B2B needs are, chances are we've been there and done it before. 

Our team will work hand-in-hand with you to develop everything you need for B2B eCommerce success, including planning the detailed information architecture and structure of your PIM database, and integrating it with all the other business applications and systems you depend on.

Curious to learn more?

Find out how Polished Geek can help turn your successful B2B enterprise into a even stronger powerhouse through streamlining your eCommerce operations, back office and customer service systems with PIM Product Information Management.

Contact us or fill in the form below to request a free consultation with one of our senior consultants.

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